How To Generate Income On The Net Using Search Engines To Get Traffic To Your Website







Utilizing search engines to drive visitors to your squeeze page is one way of how to make money online and is often called search engine optimization or SEO. There are many other ways to get visitors instead of utilizing search engines, including forums, blogs, content syndication, article directories, classified ads and more.

Anytime I refer to search engines, I mean Google or Yahoo or MSN or the like. Google, however, is by far the most widely used search engine with almost 80% of all search engine traffic.

Google values or prioritizes only the pages of a website and not the website as a whole. It's particularly important for you to know this especially if you desire to understand how to make money online. A website could include very many individual pages and Google would scan each page and make a determination about the content of that page and whether that page ought to come up when anybody does a search.

The terms someone puts into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are relevant to the keyword terms and are determined to be relevant by Google. Google determines this by reading the millions and millions of web pages in cyberspace and seeks out content appropriate to the keyword search terms.

The results are also called SERPS or search engine results pages. Inside the SERPS are two types of results. There are the free organic results in the middle of the page on the left and the paid or sponsored ads on the right side and sometimes at the top just above the organic results.

The paid or sponsored ads are actually zero cost to the advertiser until somebody clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for a spot on the page.

Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads get the highest clicks on average. You can, however, get a paid ad on the page very quickly for a cost but the organic ad positions especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll find out as you learn how to make money online.

Google loves content and will repay you with high rankings in the SERPS. Google also loves back links. What I mean is that when other websites are linking back to your site Google thinks your site is popular and relevant and will reward you in the SERPS for this too. The more popular the site linking back to you the better Google likes it.

Probably the simplest way to get content on the internet and get a high ranking in the SERPS for free is to write an article pertaining to a particular keyword, as long as it's not too broad of a keyword or too competitive, and then publish to a high authority article directory like Ezine Articles.

You will put a link to your website in the resource or bio box in the article directory so targeted prospects can find you.

A different benefit to putting your article on a high authority article directory is that other website owners will eventually link back to your article and you'll get valuable back links.

You now know how to make money online using the search engines so go and create content and grow back links to your website.

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